FALLING LETTERS | a Misereor Mailing

The Briefing

The relief organization Misereor wanted to send a mailing to journalists persuading them to do more than just report on the earthquake in Haiti. They wanted reporters to help out with a donation.

The Idea

We reduced the call for donations to a single sentence "Deeds, not words."  And enclosed all of the redundant phrases in the mailing as loose letters.

The Result

The campaign was a great success.  Almost half of the approximately 500 journalists we approached responded to our mailing.

Advertising Agency: Kolle Rebbe, Germany


  • Love is shown more in deeds than in words.”  |  Ignatius of Loyola
  • Can it be that sometimes the best deed is to speak up, to write and make visible what others do not see, to critique the situation?


  1. philipchircop posted this